So what do you need to understand about SEO or Search Engine Optimisation, to assign its full title? SEO is the active process of optimising a website in order to increase the traffic that the website receives from Search Engines such as Google, Yahoo, MSN etc., The majority of web traffic is driven by these major commercial search engines. In Ireland Google can account for up to 93% of the Search Engine traffic that is generated.
Your website therefore needs to be found by these Search Engines in order for it to deliver successful business leads. Regardless whether your site provides content, services, products or just information, Search Engines are a primary source of navigation for almost all users of the internet.
Generate Online Leads
The starting point for any company looking to increase their online lead generation through a higher website conversion rate is to have an insight into how visitors behave on their existing site. Through this information you make more meaningful and profitable decisions on what and how to change within your website in order for it to be more persuasive.
How can I see and access website visitor behaviour?
Ensure that your website has Google Analytics (GA) code placed on all pages. Many companies may make reference to their own internal reporting but my RECOMMENDATION is to ensure this code is placed on the website. It takes approx 30 seconds to place it on any page so roughly 10/15 minutes for most websites. The reporting through GA is very visual and easy to digest in terms of traffic levels to your website, how they entered your website, the words they used, the page they landed on (entry page) and what they did within the website. This information is gold for anyone looking to constantly improve the performance of the website and its search engine optimisation.
Improve Conversion Rates:
Improving website conversion rates is similar to any approach in business; the best results are achieved by those who work hard at improving their site. Most companies will engage experts to offer experience, guidance and planning to increase their chances of faster and better results from online marketing approach. People should always be aware that a financial investment is never enough; an investment of time is also required. You are the most knowledgeable in terms of your product or service, you currently know the most about your clients, although that may change as you begin to see them and what they value about your business in a different light. Typically the business owner is "trapped in the bottle" and it is difficult to stand alongside your customer and really understand their perception on your business offering. Think of how you would use any website and the elements that annoy you, taking up your valuable time, now look at your own website through those same eyes and you will start to understand the reasons why your conversion rates are low, or why visitors are reaching the homepage but going no further than that.
How The Marketing Practice can Help You?
The Marketing Practice will act as your conversion rate expert, utilising software and our expert analysis so you create more opportunity from your website. Our Focus is
- Not purely data driven advice, we analyse behaviour
- Identifies why visitors do not take the actions we expect them to take
- Focused on providing recommendations that can be implemented and are focused on lead generation
- Continuous web optimisation to maintain growth
- Search Marketing, Usability and Accessibility to ensure your value is articulated to the market.
Talk with us Today and we can examine how to get more from your Online Marketing and start generating online leads from your website.
business leads. Regardless whether your site provides content, services, products or just information, Search Engines are a primary source of navigation for almost all users of the internet.
